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While there are many definitions of what a brand is, ranging from the brand icon itself to its qualities, essence and personality, one of the principles we hold dear is that the only place a brand has value is in the mind and behaviours of its customers.
It seems like yesterday that 1st Executive published his research study into Interim Management in Australia. It was actually eight years ago. While there are a number of service firms who provide niche specialisation in this area it would be folly to say that Interim Management, in its true sense, is mainstream. While it is …
Interim: IS IT THE TIME FOR INTERIM MANAGEMENT IN AUSTRALIA? Read More »
While there are many definitions of what a brand is, ranging from the brand icon itself to its qualities, essence and personality, one of the principles we hold dear is that the only place a brand has value is in the mind and behaviours of its customers.
